| This is an article to discuss the perspective of an | | | | table before the work starts, or else it will be a failure |
| accommodation booking agency based in Central | | | | with so much competition.We analysed the market |
| London.Because of the boom in the travel and tourism | | | | and to our surprise we found that the worldwide |
| industry in the whole of UK, there has been a huge | | | | market has been taken already by top agencies like |
| increase in tourists coming to London. London, a very | | | | expedia, laterooms, bedbank etc. All these agencies |
| big city is distributed into zones - more for the benefit | | | | have huge presence in almost all countries around the |
| of an underground traveller which has now become a | | | | world and therefore all tourism is carried out via their |
| medium of calculating how costly (in terms of | | | | websites or GDS'.We looked a little within that scope |
| property) and posh a place is. Zone 1, consisting of | | | | and found that the most easy to target audience is |
| areas like Victoria, Kensington, Bayswater, Tower Hill, | | | | that within England and if that sounds like a narrow |
| Aldgate and Kings Cross is rated #1 followed by | | | | view, the figure stands at a staggering much more |
| zones 2,3,4,5 and 6.Together, London has about 2000 | | | | than 1 million travel tourists per year. And there is no |
| hotels/bed and breakfasts/lodges/motels/apartments | | | | one targetting them wholeheartedly.That was 2 years |
| to offer and the number of agencies selling this | | | | ago, and because of the timely and realistic estimates |
| accommodation is not much fewer than that number. | | | | and marketing strategies to sell Central London Hotels, |
| Therefore, starting a new agency service to sell the | | | | we were able to create one of the biggest booking |
| same accommodation has to be properly targetted | | | | service for hotels in central London.There is always a |
| and the rules of marketing should be defined on the | | | | niche market waiting to be explored. |