| Chocolate purses? Did I read that correctly? | | | | |
| Back alley bags? | | | | them from wrecking the store.There's more! |
| | | | Here's a story about the size of the fake |
| Terrorism funding with fake couture? | | | | |
| Designer purse riots? | | | | couture market, currently estimated to be |
| | | | approximately $450 |
| They can't be true! But wait, the news is | | | | |
| true, it absolutely | | | | BILLION yearly! That is some sizable change |
| | | | carried by a lot |
| is! And what is this? A diamond thief | | | | |
| snatches a designer | | | | of fake purses. It is estimated that in New |
| | | | York alone, |
| handbag from a sexy starlet! And then comes | | | | |
| a story about | | | | losses run $500 million a year to designer |
| | | | knockoffs. This |
| designer cell phones to carry in that | | | | |
| fashionable handbag! | | | | booty attracts organized crime and it is |
| | | | suspected that |
| This is what I love about web marketing and | | | | |
| my work as a | | | | substantial terrorism funding is raised by |
| | | | designer handbag |
| search engine optimization specialist - the | | | | |
| fun and novelty | | | | counterfeiting.Clearly I've made my point |
| | | | here. If you seek higher search |
| of research.Let's take a step back here and | | | | |
| clarify. Why would a web site | | | | engine ranking for your products and |
| | | | services and are willing |
| owner seeking increased search engine | | | | |
| visibility care about | | | | to post some comments regularly to your |
| | | | company blog on news |
| news related to their products? In a word, | | | | |
| CONTENT. I always | | | | in your industry, there are no shortage of |
| | | | topics to discuss. |
| recommend to new clients that they start a | | | | |
| blog discussing | | | | A headline like "$1.4 Million Designer |
| | | | Handbag Counterfeit |
| their industry and their products and post | | | | |
| to it several | | | | Scam - Four Arrested" doesn't appear every |
| | | | single day does |
| times a week. Post what? Anything and | | | | |
| everything about their | | | | it? That one ran recently at and was in an |
| | | | email |
| product or service belongs in their blog. | | | | |
| Content is king and | | | | alert.But what if it's a slow news day and |
| | | | there are no headlines |
| blogs are a great place to routinely add | | | | |
| relevant, | | | | on your product today to discuss on your |
| | | | blog? OK, it does |
| interesting, search engine friendly | | | | |
| content.But my clients wonder where I come up | | | | happen, especially if you are in the |
| with this stuff - It's | | | | software industry or |
| | | | |
| in the news.The day I signed on to increase | | | | industrial supply or if you deal in some |
| the search visibility of an | | | | other esoteric |
| | | | |
| online retailer of designer handbags and | | | | minutia. Then what to blog about? Your |
| fashion accessories, | | | | clients, vendors, |
| | | | |
| I went to Google news and typed | | | | suppliers or customers make for excellent |
| | | | content and in some |
| "Designer Handbags" into the search box. As | | | | |
| I scrolled down | | | | cases may happily provide you with their |
| | | | latest news release |
| the page of resulting stories, I saw a link | | | | |
| to a press | | | | to post on your blog. You can detail |
| | | | business or sales trips, |
| release discussing the new pink Juicy | | | | |
| Couture Sidekick phone | | | | discuss jobs in your industry, or even put |
| | | | up copies of your |
| and PDA from T-Mobile. Bingo! First blog | | | | |
| entry at the client | | | | own latest email promotions, press releases, |
| | | | or even your |
| blog (recommended to the client that | | | | |
| | | | office decorating plans.Sale promotions, |
| day) where I recapped the story and posted a | | | | coupon codes, and specials for blog readers |
| photo.Then I scrolled to the bottom of that | | | | |
| Google News page to | | | | only - all contribute to a popular and |
| | | | visible blog in your |
| look for the link that says, "New! Track new | | | | |
| stories about | | | | industry. If you post often, use keyword |
| | | | phrases liberally in |
| designer handbags & create an email alert" I | | | | |
| clicked the link | | | | your text and hyperlink that keyword text to |
| | | | relevant |
| under "create an email alert" and entered my | | | | |
| email address | | | | information or sales pages of your products |
| | | | from the blog, |
| for this "Designer Handbags" news search, | | | | |
| just like I do with | | | | you will increase the search engine ranking |
| | | | of your main site |
| each new client and their product. Every day | | | | |
| I receive a list | | | | over time.As a male with little interest in |
| | | | designer purses and |
| of news stories that turned up in a news | | | | |
| search for "Designer | | | | handbags, I knew I could effectively market |
| | | | this client |
| Handbags" to discuss on the client | | | | |
| blog.Within a few days I got my daily email | | | | simply by signing up for "Designer Handbags" |
| alert from Google News | | | | Google News |
| | | | |
| that talked about, I kid you not, Chocolate | | | | alerts and gathering those news headlines |
| Designer | | | | and commenting on |
| | | | |
| Handbags! So I clicked the link in the email | | | | the client blog. I never thought that Gucci, |
| to land on a | | | | Prada, Hermes, |
| | | | |
| news story about a high end chocolatier that | | | | Vuitton, Furla, Fendi and Ferragamo |
| makes tiny | | | | handbags would become an |
| | | | |
| little replicas of designer purses in rich, | | | | item of interest to me - and they're still |
| flavored | | | | not - so Google |
| | | | |
| chocolate, complete with tiny bows and | | | | News alerts comes to the rescue.Clients |
| straps! There's the | | | | however, often find that they become |
| | | | extremely |
| next post to the client designer handbag | | | | |
| blog. What fun! But | | | | interested in those news alerts, have no |
| | | | trouble commenting |
| this can't go on, really - how much news can | | | | |
| there be about | | | | about them on their blog, and soon come to |
| | | | enjoy the process |
| trendy, high priced purses?Next comes an | | | | |
| email news alert about sexy starlet Tara | | | | and happily take it on as a regular task in |
| Reid, | | | | their web |
| | | | |
| who was robbed in a Spain airport of her | | | | marketing. They are already experts on their |
| Balenciaga designer | | | | product and |
| | | | |
| handbag filled with over $180,000 in jewels! | | | | hearing more about their industry in daily |
| The news seems | | | | news stories and |
| | | | |
| filled with stories about haute couture | | | | commenting about it in their blog becomes a |
| bags, but really, can | | | | pleasant daily |
| | | | |
| this continue at this rate? Yes, indeed it | | | | task.Did you know you could buy designer |
| can. Next day | | | | handbags at Walmart's |
| | | | |
| brings news of a shop proprietor on the lamb | | | | Sam's Club stores? "Regional Manager Matt |
| after he is | | | | Lindsey said "They |
| | | | |
| caught running a fake designer handbag | | | | don't come into Sam's Club looking for |
| boutique in | | | | affordable luxuries, |
| | | | |
| Brownsville, Texas. He disappeared after his | | | | but once they see it and they can afford it, |
| wife died, on | | | | they're happy |
| | | | |
| the run to avoid prison time.Just | | | | with it." Coach, Prada, Kate Spade, and |
| incredible, there really can't be more, can | | | | Fendi handbags are |
| there? Yes, | | | | |
| | | | available in (Sam's Club) stores."From |
| it seemingly never ends, as I got a news | | | | Rochester, NY TV news station WHAM channel 13 |
| alert in the email | | | | web site. |
| | | | |
| the next morning about a RIOT by ravenous | | | | Truth is stranger than fiction. You couldn't |
| customers hungry | | | | make this stuff up!Copyright Mike Banks |
| | | | Valentine © December 2005Mike Banks |
| for limited numbers of designer handbags on | | | | Valentine is a search engine optimization |
| steep discount at | | | | |
| | | | specialist increasing the visibility of |
| a Maryland boutique! Police had to stop as | | | | |
| many as 1000 women | | | | through article marketing, press |
| | | | |
| fighting over the bags when the boutique | | | | releases, and blogging. |
| owner couldn't stop | | | | |