| * What do you want to achieve? | | | | empathise with them. |
| | | | |
| * How do website visitors see your content? | | | | - Don't over use the keyword, it will disrupt |
| | | | the flow of your text. |
| * Visitors scan | | | | |
| | | | - Aim for a density of 3-5% use. |
| * Visitors use the 'F' movement | | | | |
| | | | - Find variations that use the keywords in |
| * Visitors are impatient | | | | different combinations. |
| | | | |
| * Keyword = content! | | | | Keep it focussed - One idea per page |
| | | | |
| * One idea per page. | | | | - Website visitors will only focus on one new |
| | | | idea per page - keep it focussed. |
| * Give visitors eyes a rest - use white space | | | | |
| | | | Good content is 'Empty' |
| * Build trust. | | | | |
| | | | Blank areas of a page? What nothing at all? |
| * Content for search engines | | | | Yes it's known as 'white space' though it |
| | | | doesn't have to be white. Remember that |
| * Sum it up. | | | | reading from a screen is tiring. Often those |
| | | | poor visitors are bombarded by busy, visually |
| What do you want to achieve? | | | | noisy screens with too much going on. This |
| | | | causes them to feel bamboozled and switch off |
| - Why does your business website exist? | | | | from the information in front of them. Think |
| | | | how nice it is to visit 'Googles' home page. |
| - What do you want visitors to do when they | | | | Just one thing right in the centre of all |
| land on your website? | | | | that white space. |
| | | | |
| If you answered "to impress people" or "for | | | | - Give the text or content room. |
| fun" then you may have the wrong attitude | | | | |
| towards your on line business website. | | | | - Give the visitors eye's a rest... they'll |
| | | | be able to focus on the information on |
| If you answered "to turn my visitors into | | | | screen. |
| customers" then you're spot on. | | | | |
| | | | Good website content builds trust: |
| Good website content is all about turning | | | | |
| those curious website visitors into feverish | | | | - Well researched. |
| customers. Ones that buy, sign-up, click | | | | |
| through your affiliate links/ adsense or what | | | | - Accurate in it's facts and information. |
| ever it is that you want them to do. | | | | |
| | | | - Deliver on their promises. |
| Good website content gets those visitors to | | | | |
| TAKE ACTION | | | | No readers are impressed by factual errors or |
| | | | poorly researched articles. If you want those |
| Getting visitors to your website is one | | | | first time website visitors to become regular |
| problem... once they're there, getting them | | | | visitors and customers... this should be your |
| to 'take action' is quite another. | | | | goal. |
| | | | |
| Website browsers read and react quite | | | | Think of Amazon, Google or Yahoo. Love them |
| differently to written words presented to | | | | or loath them but they all deliver the goods |
| them on the screen to those in a brochure or | | | | that their users want. |
| magazine. | | | | |
| | | | Make sure you over deliver with your good |
| Good website content is created by | | | | website content. |
| understanding the way humans read off a | | | | |
| computer screen. Understand this and you can | | | | So much for humans! Good website content |
| win them over and achieve your goals...get | | | | pleases the search engines too. |
| them to take a desired action! | | | | |
| | | | - Headlines and 'H' tags |
| Visitors Scan - good website content writers | | | | |
| know that visitors quickly scan the screen to | | | | - Keywords/ keyword phrases |
| find key bits of information. They don't read | | | | |
| every word. | | | | - Title tags |
| | | | |
| - Use subheadings for impact, to draw | | | | - Description tags |
| attention to the main point of the following | | | | |
| paragraph. | | | | - Keyword rich content |
| | | | |
| - Use bulleted lists to deliver information | | | | - Relevant text rich links to other relevant |
| in small chunks. | | | | pages |
| | | | |
| - Avoid mixing figures and words e.g It was | | | | Don't forget those search engines that visit |
| found that 357, 000, that's 78%, of all | | | | your website to read the content, they'll |
| visitors to London said the Tower of London | | | | reward you and the website if the content is |
| was the best attraction. Better to have said | | | | good (notice I used website, good and content |
| "Most visitors voted 'The Tower' their 'top' | | | | in a different order). |
| attraction" - See how much more punchy that | | | | |
| was. | | | | So lets sum it all up - Good website content |
| | | | is: |
| Visitors use the 'F' movement | | | | |
| | | | - Brief - Scanable |
| - Visitors scan the top & left column first, | | | | |
| then move across to the right. | | | | - Positioned well - 'F' movement |
| | | | |
| - Most read or noticed - Top left section. | | | | - Keyword rich |
| | | | |
| - Least read or noticed - Bottom right. | | | | - Focussed - One idea per page |
| | | | |
| Put important content or sign-ups 'top left' | | | | - Empty - white space |
| of the page. | | | | |
| | | | - Accurate - Build trust |
| Visitors are impatient - Good website content | | | | |
| is: | | | | - Tight & Neatly punctuated. |
| | | | |
| - Brief.... enough said? | | | | - Crisp & punchy |
| | | | |
| Don't use long words, flowery language or | | | | - Remember those search engines |
| rambling sentences - you'll loose your | | | | |
| audience because they loose concentration. | | | | When you've finished writing get someone, who |
| | | | doesn't know your subject, to read it |
| Keyword Rich - Good website content is | | | | through. |
| 'Keyword focussed' | | | | |
| | | | - Does it make sense? |
| Every page of your website should be built | | | | |
| using a keyword... right? Good website | | | | - Did it hold their interest? |
| content starts with your keywords, the ones | | | | |
| that those visitors used in the search to | | | | So no excuses - make sure every page has good |
| find you. Using those same keywords will help | | | | website content to keep turn those website |
| you to connect with those visitors - | | | | visitors into feverish customers. |