| * What do you want to achieve? | | | | with them. |
| * How do website visitors see your content? | | | | - Don't over use the keyword, it will disrupt the flow of |
| * Visitors scan | | | | your text. |
| * Visitors use the 'F' movement | | | | - Aim for a density of 3-5% use. |
| * Visitors are impatient | | | | - Find variations that use the keywords in different |
| * Keyword = content! | | | | combinations. |
| * One idea per page. | | | | Keep it focussed - One idea per page |
| * Give visitors eyes a rest - use white space | | | | - Website visitors will only focus on one new idea per |
| * Build trust. | | | | page - keep it focussed. |
| * Content for search engines | | | | Good content is 'Empty' |
| * Sum it up. | | | | Blank areas of a page? What nothing at all? Yes it's |
| What do you want to achieve? | | | | known as 'white space' though it doesn't have to be |
| - Why does your business website exist? | | | | white. Remember that reading from a screen is tiring. |
| - What do you want visitors to do when they land on | | | | Often those poor visitors are bombarded by busy, |
| your website? | | | | visually noisy screens with too much going on. This |
| If you answered "to impress people" or "for fun" then | | | | causes them to feel bamboozled and switch off from |
| you may have the wrong attitude towards your on line | | | | the information in front of them. Think how nice it is to |
| business website. | | | | visit 'Googles' home page. Just one thing right in the |
| If you answered "to turn my visitors into customers" | | | | centre of all that white space. |
| then you're spot on. | | | | - Give the text or content room. |
| Good website content is all about turning those curious | | | | - Give the visitors eye's a rest... they'll be able to focus |
| website visitors into feverish customers. Ones that | | | | on the information on screen. |
| buy, sign-up, click through your affiliate links/ adsense | | | | Good website content builds trust: |
| or what ever it is that you want them to do. | | | | - Well researched. |
| Good website content gets those visitors to TAKE | | | | - Accurate in it's facts and information. |
| ACTION | | | | - Deliver on their promises. |
| Getting visitors to your website is one problem... once | | | | No readers are impressed by factual errors or poorly |
| they're there, getting them to 'take action' is quite | | | | researched articles. If you want those first time |
| another. | | | | website visitors to become regular visitors and |
| Website browsers read and react quite differently to | | | | customers... this should be your goal. |
| written words presented to them on the screen to | | | | Think of Amazon, Google or Yahoo. Love them or |
| those in a brochure or magazine. | | | | loath them but they all deliver the goods that their |
| Good website content is created by understanding the | | | | users want. |
| way humans read off a computer screen. Understand | | | | Make sure you over deliver with your good website |
| this and you can win them over and achieve your | | | | content. |
| goals...get them to take a desired action! | | | | So much for humans! Good website content pleases |
| Visitors Scan - good website content writers know | | | | the search engines too. |
| that visitors quickly scan the screen to find key bits of | | | | - Headlines and 'H' tags |
| information. They don't read every word. | | | | - Keywords/ keyword phrases |
| - Use subheadings for impact, to draw attention to the | | | | - Title tags |
| main point of the following paragraph. | | | | - Description tags |
| - Use bulleted lists to deliver information in small chunks. | | | | - Keyword rich content |
| - Avoid mixing figures and words e.g It was found that | | | | - Relevant text rich links to other relevant pages |
| 357, 000, that's 78%, of all visitors to London said the | | | | Don't forget those search engines that visit your |
| Tower of London was the best attraction. Better to | | | | website to read the content, they'll reward you and the |
| have said "Most visitors voted 'The Tower' their 'top' | | | | website if the content is good (notice I used website, |
| attraction" - See how much more punchy that was. | | | | good and content in a different order). |
| Visitors use the 'F' movement | | | | So lets sum it all up - Good website content is: |
| - Visitors scan the top & left column first, then move | | | | - Brief - Scanable |
| across to the right. | | | | - Positioned well - 'F' movement |
| - Most read or noticed - Top left section. | | | | - Keyword rich |
| - Least read or noticed - Bottom right. | | | | - Focussed - One idea per page |
| Put important content or sign-ups 'top left' of the page. | | | | - Empty - white space |
| Visitors are impatient - Good website content is: | | | | - Accurate - Build trust |
| - Brief.... enough said? | | | | - Tight & Neatly punctuated. |
| Don't use long words, flowery language or rambling | | | | - Crisp & punchy |
| sentences - you'll loose your audience because they | | | | - Remember those search engines |
| loose concentration. | | | | When you've finished writing get someone, who |
| Keyword Rich - Good website content is 'Keyword | | | | doesn't know your subject, to read it through. |
| focussed' | | | | - Does it make sense? |
| Every page of your website should be built using a | | | | - Did it hold their interest? |
| keyword... right? Good website content starts with | | | | So no excuses - make sure every page has good |
| your keywords, the ones that those visitors used in the | | | | website content to keep turn those website visitors |
| search to find you. Using those same keywords will | | | | into feverish customers. |
| help you to connect with those visitors - empathise | | | | |