How to Market with Niche Auction Sites

Online auctions are big business. But they can be bigaccurate description. No need to write long paragraphs
headaches.of rambling information. But do provide exact
During the past year, trading in online commerce wasmeasurements, colors, condition, etc. Be precise.
valued at $60 billion, according to *Business Standard."Exceed Expectations - You want every customer to
Online trade among small businesses makes up 1 perbe happy. So do a little more research on shipping, or
cent of USA*s GDP (Gross Domestic Product) and isnegotiate on price. But remember that the customer is
expected to reach 10 per cent or $400 billion ofthe reason you will have success. Be prepared to go
USA*s GDP by 2010.the extra mile and provide superior service every time.
"But setting up and maintaining operations on hugeDigital Images - While auctions without photographs
auction sites like Ebay is not always easy," said Richcan and do sell, auctions with photographs sell much
Moc, owner of Performance Cars at Pcars.com, abetter. People like visualizations and want to see what
niche automotive auction site. "People can spend a lotthey will get with their money. Make sure your
of time sifting through cluttered pages of auctions,photograph is clear, focused and offers more than just
bidding, setting up accounts and managing multiple,a straight view.
confusing and expensive fees that can take anWith Pcars.com, sellers can instantly create their own
accountant to figure out. And trying to figure out howaccount and setup their own homepage. Next they
to submit a simple email or place a quick call for helpadd their product information and links. Then upload
can be a pain in the neck."images, up to eight photos included with the no-cost
The solution or pain relief for big auction headaches?membership. That*s it.
Smaller, niche sites with personalized service. For"It is THE BEST site to host photos and one of the
example, Performance Cars offers easierbest to sell and buy things for your car!" shared
management, one-on-one help and plenty of options toLefteris from Greece who sells Jewels for Porsches
help with automotive solutions and aftermarket selling.regularly on Ebay and now on Pcars.com, too. "And
Some of their auction tips are:the site is very easy to use."
Customer Service - When you have an item listed andThe site is developing to meet needs of the buyers
a potential buyer contacts you with a question,and sellers. In the works are Photo Gallery for hosting
respond quickly. It is important and actually critical topictures, AV Center for racing videos, and a Forum for
your success to check your email account severalcomments and sharing automotive tips.
times a day. Answering a question could be the"As a seller I find the PCARS site very easy to list and
difference between you getting the sale or the buyerI like that I can have large photos for my items,"
going someplace else.Lefteris explained. "I use Ebay also, but I find the
Description - When you list your item(s), write anPCARS site much, much better. I*m here to stay.