WIIFM - Making the 'What's in It for Me?' Question Work for You

In the constantly changing world of Call Centers, askingthe opportunity to ask the question or giving them
agents to adapt to ever increasing demands,examples of the WIIFM can make accepting change,
responsibilities and performance can be a challenge toor receiving coaching easier.Actually, WIIFM is just
even the most involved of managers. Being able toanother way to motivate your people that may or
create buy in is always challenging, but if you canmay not consist of monetary goals. Not everyone in
answer the WIIFM question you will be ahead of theyour employment is motivated by more money, or it
game.While some people may think that the WIIFMmay not be their primary motivator. For example, I am
question is selfish and self serving, I want to challengecompletely motivated by praise. I can go a long way
that notion. Very few of us are willing to be completelyon an "atta girl". If you get specific about why and
altruistic in our daily endeavors. We hold down jobswhere you think I am doing a good job, I will double my
and invest in careers for diverse reasons but theefforts to be valued, appreciated and praised. I will
bottom line is that the work we do provides us theeven ask for praise when I need it. However, when I
means to live the way we choose. When we can nowork in a situation where I don't feel valued or
longer see the WIIFM because we are bogged downappreciated, all the money in the bank won't keep me
in the challenges of our daily tasks, we no longer feelsatisfied. Do you know what motivates your
compelled to perform those tasks.So, let me ask youemployees to perform? Can your employees answer
a few questions. Why do you work? Is the work youthat question for you?When your employees see the
do important to you or is it just the means to aWIIFM they can make informed decisions about their
different end? Do your goals include continuing to docontributions. It provides focus and can create target
the job you are currently in or do you intend to make agoals to strive for. Answering the WIIFM question can
career change? How does the job you're performingalleviate fears and frustration, help employees navigate
now fit into your goals? In other words "What's in it forchange and even provide a reason to excel. If you
you?"Now that you have thought about your WIIFMcould help every employee ask and answer the
answers how can you provide the WIIFM for the"what's in it for me?" question would it make your job
people that work for you? I know that in a busy Calleasier? Would it give you the tools you needed to
Center getting to know every employee's hopes andprovide better motivational messages, contests, and
aspirations can be difficult at best. However, givingbenefits? Could helping your employees understand
them the tools to ask and answer their own WIIFM"what's in it for me" improve productivity, retention, or
questions can lead to a happier and more productiveemployee satisfaction? WIIFM can work for you; all
agent. When discussing new policies, coaching foryou have to do is ask the right questions.Carole Sue
better performance, or talking about the direction ofJones is a contributing writer for Interactive Quality
the organization...keep in mind "what is in it for meSolutions. She is a training professional and instructional
(them)." They may not know the answer or they maydesigner focused on management development.
not be able to see it during the discussions. Giving them