| The culture of India is one of the | | | | India's greatest gift to the world, its |
| oldest and unique. Its people, customs, | | | | unity in diversity, by being sensitive |
| religions and art, in castes and | | | | to the local systems and community |
| customs, distinct cuisines, languages | | | | cultural values of our beneficiaries. |
| and dialects, different forms of | | | | • To create an extensive and versatile |
| classical and folk music, religion and | | | | collection of Indian stock photography |
| religious rites performed before, after | | | | images and stock footage, offering |
| birth, death and during marriage | | | | prospective buyers with the affordable, |
| ceremonies varying in styles and | | | | hassle-free way of accessing and |
| influences. | | | | purchasing royalty-free images at |
| India also offers most ancient | | | | unbeatable prices. |
| civilizations, including four major | | | | • To establish genuine, long-term, |
| world religions, Hinduism, Buddhism, | | | | sustainable collaborative partnerships |
| Jainism and Sikhism, a fabric that binds | | | | to enable the development of our project |
| truly Indian and India together | | | | that reflects the interest, specialism |
| including the spiritual and social | | | | and shared vision of those involved, |
| activities that go hand in hand; | | | | including local, national, international |
| essential to the physical, mental and | | | | community groups and many others. |
| spiritual well being of the world. | | | | • To offer/share important resource |
| We believe that increasing one's | | | | for community cohesion work, including |
| knowledge of other people's culture and | | | | academic enterprise and research |
| beliefs will often lead us to recognise | | | | projects across the creative and |
| the similarities as much as the | | | | cultural industries. |
| differences. Our online gallery has | | | | Above all, the net proceeds from the |
| already welcomed thousands of customers | | | | sale of photographs on this site will be |
| from around the world. Our aim is to | | | | donated to deserving causes, including |
| rediscover India by capturing dazzling | | | | funds to support small self-help |
| images, modern Indian Contemporary Art | | | | projects in Gujarat, INDIA. |
| and video clips on a scale never seen | | | | Finally we acknowledge that it is |
| before. | | | | equally as important to recognise and |
| • To promote and raise awareness of | | | | respect those people/individuals who |
| traditional Indian lifestyles from both | | | | have no religious belief. |
| urban and rural India, unraveling | | | | |