| Chocolate purses? Did I read that | | | | more! Here's a story about the size of |
| correctly? Back alley bags? | | | | the fake |
| Terrorism funding with fake couture? | | | | couture market, currently estimated to |
| Designer purse riots? | | | | be approximately $450 |
| They can't be true! But wait, the news | | | | BILLION yearly! That is some sizable |
| is true, it absolutely | | | | change carried by a lot |
| is! And what is this? A diamond thief | | | | of fake purses. It is estimated that in |
| snatches a designer | | | | New York alone, |
| handbag from a sexy starlet! And then | | | | losses run $500 million a year to |
| comes a story about | | | | designer knockoffs. This |
| designer cell phones to carry in that | | | | booty attracts organized crime and it |
| fashionable handbag! | | | | is suspected that |
| This is what I love about web marketing | | | | substantial terrorism funding is raised |
| and my work as a | | | | by designer handbag |
| search engine optimization specialist - | | | | counterfeiting.Clearly I've made my |
| the fun and novelty | | | | point here. If you seek higher search |
| of research.Let's take a step back here | | | | engine ranking for your products and |
| and clarify. Why would a web site | | | | services and are willing |
| owner seeking increased search engine | | | | to post some comments regularly to your |
| visibility care about | | | | company blog on news |
| news related to their products? In a | | | | in your industry, there are no shortage |
| word, CONTENT. I always | | | | of topics to discuss. |
| recommend to new clients that they | | | | A headline like "$1.4 Million Designer |
| start a blog discussing | | | | Handbag Counterfeit |
| their industry and their products and | | | | Scam - Four Arrested" doesn't appear |
| post to it several | | | | every single day does |
| times a week. Post what? Anything and | | | | it? That one ran recently at and was in |
| everything about their | | | | an email |
| product or service belongs in their | | | | alert.But what if it's a slow news day |
| blog. Content is king and | | | | and there are no headlines |
| blogs are a great place to routinely | | | | on your product today to discuss on |
| add relevant, | | | | your blog? OK, it does |
| interesting, search engine friendly | | | | happen, especially if you are in the |
| content.But my clients wonder where I | | | | software industry or |
| come up with this stuff - It's | | | | industrial supply or if you deal in |
| in the news.The day I signed on to | | | | some other esoteric |
| increase the search visibility of an | | | | minutia. Then what to blog about? Your |
| online retailer of designer handbags | | | | clients, vendors, |
| and fashion accessories, | | | | suppliers or customers make for |
| I went to Google news and typed | | | | excellent content and in some |
| "Designer Handbags" into the search | | | | cases may happily provide you with |
| box. As I scrolled down | | | | their latest news release |
| the page of resulting stories, I saw a | | | | to post on your blog. You can detail |
| link to a press | | | | business or sales trips, |
| release discussing the new pink Juicy | | | | discuss jobs in your industry, or even |
| Couture Sidekick phone | | | | put up copies of your |
| and PDA from T-Mobile. Bingo! First | | | | own latest email promotions, press |
| blog entry at the client | | | | releases, or even your |
| blog (recommended to the client that | | | | office decorating plans.Sale |
| day) where I recapped the story and | | | | promotions, coupon codes, and specials |
| posted a photo.Then I scrolled to the | | | | for blog readers |
| bottom of that Google News page to | | | | only - all contribute to a popular and |
| look for the link that says, "New! | | | | visible blog in your |
| Track new stories about | | | | industry. If you post often, use |
| designer handbags & create an email | | | | keyword phrases liberally in |
| alert" I clicked the link | | | | your text and hyperlink that keyword |
| under "create an email alert" and | | | | text to relevant |
| entered my email address | | | | information or sales pages of your |
| for this "Designer Handbags" news | | | | products from the blog, |
| search, just like I do with | | | | you will increase the search engine |
| each new client and their product. | | | | ranking of your main site |
| Every day I receive a list | | | | over time.As a male with little |
| of news stories that turned up in a | | | | interest in designer purses and |
| news search for "Designer | | | | handbags, I knew I could effectively |
| Handbags" to discuss on the client | | | | market this client |
| blog.Within a few days I got my daily | | | | simply by signing up for "Designer |
| email alert from Google News | | | | Handbags" Google News |
| that talked about, I kid you not, | | | | alerts and gathering those news |
| Chocolate Designer | | | | headlines and commenting on |
| Handbags! So I clicked the link in the | | | | the client blog. I never thought that |
| email to land on a | | | | Gucci, Prada, Hermes, |
| news story about a high end chocolatier | | | | Vuitton, Furla, Fendi and Ferragamo |
| that makes tiny | | | | handbags would become an |
| little replicas of designer purses in | | | | item of interest to me - and they're |
| rich, flavored | | | | still not - so Google |
| chocolate, complete with tiny bows and | | | | News alerts comes to the rescue.Clients |
| straps! There's the | | | | however, often find that they become |
| next post to the client designer | | | | extremely |
| handbag blog. What fun! But | | | | interested in those news alerts, have |
| this can't go on, really - how much | | | | no trouble commenting |
| news can there be about | | | | about them on their blog, and soon come |
| trendy, high priced purses?Next comes | | | | to enjoy the process |
| an email news alert about sexy starlet | | | | and happily take it on as a regular |
| Tara Reid, | | | | task in their web |
| who was robbed in a Spain airport of | | | | marketing. They are already experts on |
| her Balenciaga designer | | | | their product and |
| handbag filled with over $180,000 in | | | | hearing more about their industry in |
| jewels! The news seems | | | | daily news stories and |
| filled with stories about haute couture | | | | commenting about it in their blog |
| bags, but really, can | | | | becomes a pleasant daily |
| this continue at this rate? Yes, indeed | | | | task.Did you know you could buy |
| it can. Next day | | | | designer handbags at Walmart's |
| brings news of a shop proprietor on the | | | | Sam's Club stores? "Regional Manager |
| lamb after he is | | | | Matt Lindsey said "They |
| caught running a fake designer handbag | | | | don't come into Sam's Club looking for |
| boutique in | | | | affordable luxuries, |
| Brownsville, Texas. He disappeared | | | | but once they see it and they can |
| after his wife died, on | | | | afford it, they're happy |
| the run to avoid prison time.Just | | | | with it." Coach, Prada, Kate Spade, and |
| incredible, there really can't be more, | | | | Fendi handbags are |
| can there? Yes, | | | | available in (Sam's Club) stores."From |
| it seemingly never ends, as I got a | | | | Rochester, NY TV news station WHAM |
| news alert in the email | | | | channel 13 web site. |
| the next morning about a RIOT by | | | | Truth is stranger than fiction. You |
| ravenous customers hungry | | | | couldn't make this stuff up!Copyright |
| for limited numbers of designer | | | | Mike Banks Valentine © December |
| handbags on steep discount at | | | | 2005Mike Banks Valentine is a search |
| a Maryland boutique! Police had to stop | | | | engine optimization |
| as many as 1000 women | | | | specialist increasing the visibility of |
| fighting over the bags when the | | | | through article marketing, press |
| boutique owner couldn't stop | | | | releases, and blogging. |
| them from wrecking the store.There's | | | | |