| Chocolate purses? Did I read that correctly? Back | | | | story about the size of the fake |
| alley bags? | | | | couture market, currently estimated to be |
| Terrorism funding with fake couture? Designer purse | | | | approximately $450 |
| riots? | | | | BILLION yearly! That is some sizable change carried |
| They can't be true! But wait, the news is true, it | | | | by a lot |
| absolutely | | | | of fake purses. It is estimated that in New York alone, |
| is! And what is this? A diamond thief snatches a | | | | losses run $500 million a year to designer knockoffs. |
| designer | | | | This |
| handbag from a sexy starlet! And then comes a | | | | booty attracts organized crime and it is suspected |
| story about | | | | that |
| designer cell phones to carry in that fashionable | | | | substantial terrorism funding is raised by designer |
| handbag! | | | | handbag |
| This is what I love about web marketing and my work | | | | counterfeiting.Clearly I've made my point here. If you |
| as a | | | | seek higher search |
| search engine optimization specialist - the fun and | | | | engine ranking for your products and services and are |
| novelty | | | | willing |
| of research.Let's take a step back here and clarify. | | | | to post some comments regularly to your company |
| Why would a web site | | | | blog on news |
| owner seeking increased search engine visibility care | | | | in your industry, there are no shortage of topics to |
| about | | | | discuss. |
| news related to their products? In a word, CONTENT. | | | | A headline like "$1.4 Million Designer Handbag |
| I always | | | | Counterfeit |
| recommend to new clients that they start a blog | | | | Scam - Four Arrested" doesn't appear every single |
| discussing | | | | day does |
| their industry and their products and post to it several | | | | it? That one ran recently at and was in an email |
| times a week. Post what? Anything and everything | | | | alert.But what if it's a slow news day and there are |
| about their | | | | no headlines |
| product or service belongs in their blog. Content is king | | | | on your product today to discuss on your blog? OK, it |
| and | | | | does |
| blogs are a great place to routinely add relevant, | | | | happen, especially if you are in the software industry |
| interesting, search engine friendly content.But my | | | | or |
| clients wonder where I come up with this stuff - It's | | | | industrial supply or if you deal in some other esoteric |
| in the news.The day I signed on to increase the | | | | minutia. Then what to blog about? Your clients, |
| search visibility of an | | | | vendors, |
| online retailer of designer handbags and fashion | | | | suppliers or customers make for excellent content |
| accessories, | | | | and in some |
| I went to Google news and typed | | | | cases may happily provide you with their latest news |
| "Designer Handbags" into the search box. As I scrolled | | | | release |
| down | | | | to post on your blog. You can detail business or sales |
| the page of resulting stories, I saw a link to a press | | | | trips, |
| release discussing the new pink Juicy Couture | | | | discuss jobs in your industry, or even put up copies of |
| Sidekick phone | | | | your |
| and PDA from T-Mobile. Bingo! First blog entry at the | | | | own latest email promotions, press releases, or even |
| client | | | | your |
| blog (recommended to the client that | | | | office decorating plans.Sale promotions, coupon |
| day) where I recapped the story and posted a | | | | codes, and specials for blog readers |
| photo.Then I scrolled to the bottom of that Google | | | | only - all contribute to a popular and visible blog in your |
| News page to | | | | industry. If you post often, use keyword phrases |
| look for the link that says, "New! Track new stories | | | | liberally in |
| about | | | | your text and hyperlink that keyword text to relevant |
| designer handbags & create an email alert" I clicked | | | | information or sales pages of your products from the |
| the link | | | | blog, |
| under "create an email alert" and entered my email | | | | you will increase the search engine ranking of your |
| address | | | | main site |
| for this "Designer Handbags" news search, just like I | | | | over time.As a male with little interest in designer |
| do with | | | | purses and |
| each new client and their product. Every day I receive | | | | handbags, I knew I could effectively market this client |
| a list | | | | simply by signing up for "Designer Handbags" Google |
| of news stories that turned up in a news search for | | | | News |
| "Designer | | | | alerts and gathering those news headlines and |
| Handbags" to discuss on the client blog.Within a few | | | | commenting on |
| days I got my daily email alert from Google News | | | | the client blog. I never thought that Gucci, Prada, |
| that talked about, I kid you not, Chocolate Designer | | | | Hermes, |
| Handbags! So I clicked the link in the email to land on a | | | | Vuitton, Furla, Fendi and Ferragamo handbags would |
| news story about a high end chocolatier that makes | | | | become an |
| tiny | | | | item of interest to me - and they're still not - so |
| little replicas of designer purses in rich, flavored | | | | Google |
| chocolate, complete with tiny bows and straps! | | | | News alerts comes to the rescue.Clients however, |
| There's the | | | | often find that they become extremely |
| next post to the client designer handbag blog. What | | | | interested in those news alerts, have no trouble |
| fun! But | | | | commenting |
| this can't go on, really - how much news can there be | | | | about them on their blog, and soon come to enjoy the |
| about | | | | process |
| trendy, high priced purses?Next comes an email news | | | | and happily take it on as a regular task in their web |
| alert about sexy starlet Tara Reid, | | | | marketing. They are already experts on their product |
| who was robbed in a Spain airport of her Balenciaga | | | | and |
| designer | | | | hearing more about their industry in daily news stories |
| handbag filled with over $180,000 in jewels! The news | | | | and |
| seems | | | | commenting about it in their blog becomes a pleasant |
| filled with stories about haute couture bags, but really, | | | | daily |
| can | | | | task.Did you know you could buy designer handbags |
| this continue at this rate? Yes, indeed it can. Next day | | | | at Walmart's |
| brings news of a shop proprietor on the lamb after he | | | | Sam's Club stores? "Regional Manager Matt Lindsey |
| is | | | | said "They |
| caught running a fake designer handbag boutique in | | | | don't come into Sam's Club looking for affordable |
| Brownsville, Texas. He disappeared after his wife | | | | luxuries, |
| died, on | | | | but once they see it and they can afford it, they're |
| the run to avoid prison time.Just incredible, there really | | | | happy |
| can't be more, can there? Yes, | | | | with it." Coach, Prada, Kate Spade, and Fendi |
| it seemingly never ends, as I got a news alert in the | | | | handbags are |
| email | | | | available in (Sam's Club) stores."From Rochester, NY |
| the next morning about a RIOT by ravenous | | | | TV news station WHAM channel 13 web site. |
| customers hungry | | | | Truth is stranger than fiction. You couldn't make this |
| for limited numbers of designer handbags on steep | | | | stuff up!Copyright Mike Banks Valentine © |
| discount at | | | | December 2005Mike Banks Valentine is a search |
| a Maryland boutique! Police had to stop as many as | | | | engine optimization |
| 1000 women | | | | specialist increasing the visibility of |
| fighting over the bags when the boutique owner | | | | through article marketing, press |
| couldn't stop | | | | releases, and blogging. |
| them from wrecking the store.There's more! Here's a | | | | |